Business EconomyPosted at: Oct 12 2026 9:52PM


Hyderabad jewellery brand ZOORI targets 25 stores across India in one year

Hyderabad, Oct 12 (UNI) Jewellery brand ZOORI plans to expand its retail presence to 25 stores across India over the next year, starting with four outlets in Hyderabad, as it targets growing demand for lightweight gold and diamond jewellery for everyday wear.
The brand, backed by more than two decades of jewellery manufacturing experience, will open its first store on Raj Bhavan Road in Hyderabad on October 18, 2026.
It plans to establish four outlets in the city over the next three months before expanding into other major markets, the company said in a release.
ZOORI offers lifestyle jewellery featuring certified natural diamonds, genuine gemstones and BIS-hallmarked gold in 18, 14 and 9 carat categories.
The company is also planning to launch an online platform to complement its physical retail network.
Mahesh Choudhary, founder of ZOORI, said the brand aims to make fine jewellery accessible for everyday use through lightweight designs, affordable pricing and a customer-focused approach.
Sai Vineeth, founder of ZOORI, said the brand was focused on transparent pricing, certified stones and hallmarked gold.
The company is introducing a Franchise Owned, Company Operated (FOCO) model to support its expansion.
Under the arrangement, franchise partners will invest in and own the showrooms, while ZOORI will manage daily operations, merchandising and service standards, the company said.
Ankush Surana, founder of ZOORI, said changing consumer preferences and rising gold prices were creating demand for contemporary, versatile jewellery.
He said the FOCO model would enable investors to participate in the brand’s growth while the company retained operational responsibility.
ZOORI’s customer-care initiatives include lifelong maintenance, a 20-day return policy, lifelong diamond exchange, membership and loyalty benefits, insurance options and customer support through phone, WhatsApp and email.
The company said its expansion strategy would combine manufacturing expertise, contemporary designs, physical retail outlets and digital channels to build a nationwide presence in the everyday luxury jewellery segment.
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